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Valeriia at work in her Calgary colour studio

soft, expensive blonde

Colour that looks expensive and stays healthy.

Soft, feminine blonde. Airtouch, highlights and lived-in colour in Marda Loop, Calgary.

10 years behind the chair  ·  L'Oréal trained colourist  ·  Keune  ·  K18

01 / meet your colourist

Portrait of Valeriia, colourist and founder of The Tone Doctrine

Hi, I'm Valeriia.

I'm Valeriia, a colourist with ten years behind the chair. I grew up in Kryvyi Rih, Ukraine, styling hair long before I could properly hold the scissors, and moved to Calgary in 2022. I specialise in soft blonde, airtouch and lived-in tone, and I can build molecular restoration into any lightening service.

Colour should look expensive and leave the hair healthier than it found it.

Trained & certified
  • L'Oréal · Le Cadeau
  • Molecular restoration · Dubai
  • Keune
  • K18
  • Felps

how i work

Three principles behind every appointment.

Precise tone

Colour matched to your skin and your lifestyle, toned so it stays true between visits.

Hair that stays healthy

Cold and molecular restoration you can build into any lightening service, so going blonde does not have to cost you condition.

An expensive finish

Soft, dimensional colour that grows out beautifully. Elegant, never flat.

02 / what I offer

Signature services.

Soft dimensional blonde airtouch result

01

Blonding

Airtouch, highlights and foilayage. Soft, dimensional blonde with no harsh regrowth line.

From $150

Healthy, glossy hair after cold molecular restoration

02

Cold hair restoration

Molecular treatment that rebuilds hair from the inside for shine and strength after colour.

From $90, or $60 add-on

Clean, even, true-to-tone solid colour

03

Solid colour

Clean, even, true-to-tone colour with a healthy finish.

Roots from $90

Fresh haircut finished with a blowout

04

Haircut & blowout

Women's and men's cuts, finished with a blowout.

Women's from $60

why me

Colour that lasts, and hair that stays healthy.

Ten years of blonde and colour work, with hair health treated as part of the result, never an afterthought.

  • 10 years behind the chair, with colour as the focus.
  • Trained with L'Oréal and in molecular hair restoration.
  • Expensive-looking blonde, kept healthy.
  • An honest consultation before every appointment.
  • Keune, K18 and Felps on every service.

03 / recent work

Selected work.

before & after

finished looks

in motion

Tap any clip to watch it on Instagram.

04 / kind words

What clients say.

★★★★★

"I came in to test bleaching my hair. Valeriia was patient and genuinely cared about my hair health. So happy with the service."

Parnian J. · Google
★★★★★

"An amazing experience. Valeriia does colour and cuts flawlessly. I love my transformation and I will definitely be back."

Iana G. · Google
★★★★★

"I love Valeriia. She is so patient and gentle with my hair, and always gets my colour just perfect."

Dawn S. · Google
★★★★★

"So happy with my haircut. She explained a lot about hair care and advised what works best for me. See you soon."

Nataliia S. · Google
★★★★★

"I came in for a cut and she understood exactly what I wanted at the consultation. Very happy, and such a welcoming salon."

Elizaveta K. · Google

Selected Google reviews. The live feed connects once the Google Business Profile is verified.

05 / full menu

Price list.

Book an appointment

All prices do not include 5% GST.

referral

Bring a friend.

You and a friend each receive 10% off your next visit.

06 / questions

Good to know.

Will blonding or bleaching damage my hair?

Keeping hair healthy is the whole point. I use bond builders like K18 and pace the lightening, so blonde looks expensive and still feels soft, with no fried or brassy finish.

How much does colour cost?

Partial highlights and airtouch start at 150, a full airtouch or foilayage from 280. Roots and toner are lower. The exact quote depends on length and density and comes after a short consultation. Prices are before GST.

How long does an appointment take?

A full airtouch or balayage usually runs three to five hours, depending on length and how light you want to go. You get a realistic time estimate when you book.

Do you consult before the service?

Always. Every appointment starts with a short consultation so we agree on the tone, the plan and the aftercare before any colour goes on.

Which products do you use?

Keune colour, K18 molecular repair and Felps care. The same line is available to take home so your colour lasts between visits.

How do I book, and what if I need to cancel?

Booking is online through Square. Cancellations inside 24 hours are charged at 50 percent, so please give notice if your plans change.

book in

Ready when you are.

Online booking through Square, Tuesday to Saturday.

Book an appointment

Hours

Tue to Fri, 9:00 to 19:00.  Sat, 9:00 to 17:00.

Location

Marda Loop / Garrison, Calgary, AB

Contact

Text  ·  Instagram  ·  Facebook  ·  Online booking

Cancellation

Rescheduling or cancelling under 24 hours is charged at 50% of the service price.

follow along

On Instagram.

@hair_by_valeriia